"I pick up whatever tool the problem needs. I care about what gets shipped."
Twelve years of shipping software products — from freelance projects and a full-time role at a media company to co-founding five startups. Product, design, infrastructure, and marketing: I've owned the technical side end-to-end.
Long before university, I was already deep in it. A website for my father's business. Flash games with Adobe's scripting tools. Fan sites for things I cared about. Custom themes for Sony Ericsson phones. GTA San Andreas servers with modded scripts.
At 19, I enrolled in computer science. One semester later, I left — I was already freelancing as a web developer, working across roughly 20 different client projects. A media company noticed my work and brought me on full-time to build and maintain their network of sites. It was my first real team environment, and it confirmed what I already suspected: I learn fastest by shipping.
That was 2014. By 2017, I was ready to build something of my own.
My first venture — an Instagram marketing automation SaaS. I owned the entire technical side: the product, the auto-posting engine, engagement automation for thousands of accounts simultaneously, and one-on-one customer support.
The technical challenge that excited me most: reverse-engineering the Android Instagram application to better simulate authentic user behavior at scale.
Ceased operations following a Meta cease & desist.
Born out of a real problem we hit with FollowPlanner: Instagram automation required high-quality IP addresses that were nearly impossible to source. I built the solution — a proxy service running 80 SIM cards through USB internet modems, hosted on a fleet of Raspberry Pis.
Custom proxy software, modem management through the AT protocol, and mass orchestration of the Raspberry Pi hosts via Ansible. Where software met hardware.
Ceased operations following a Meta cease & desist.
When SocialBlade announced they were shutting down Instagram tracking, we launched a free alternative within 24 hours. The timing was everything — we filled the vacuum instantly.
As the sole technical and product person on the team, I scaled the platform to track three million Instagram accounts with metrics and posts refreshed at least once every 24 hours. The free product reached Alexa's top 500 global sites. A paid tier for agencies brought in $20K monthly recurring revenue at its peak.
Ceased operations following a Meta cease & desist.
One of the first NFT analytics and tracking platforms on Ethereum, second only to Icy Tools in the space. I led the technical side — building a fully custom Ethereum chain indexer pipeline — while managing two other developers and collaborating with a dedicated designer.
The launch was strong — 1,000 access passes sold in seven minutes. But the broader NFT market downturn made long-term monetization difficult, particularly with lifetime passes already sold.
What started as a generalist "Zapier for Web3" pivoted into community management automation software. The product is a full no-code automation platform: a custom JavaScript runtime and sandbox, a visual workflow builder, and an execution layer built on Temporal.
The most technically ambitious product I've built — the custom runtime alone was a fascinating engineering challenge. Revenue peaked at $16K MRR before broader market conditions in the Web3 space took their toll.